Introduction
Founded in 1995 by Scott Sasso, 10 Deep Clothing has been a staple in the streetwear scene for decades. Known for its bold designs, innovative collaborations, and deep-rooted connection to urban culture, 10 Deep has carved out a unique space in the fashion world. This article explores the brand’s history, its design philosophy, notable collections, collaborations, and its enduring influence on streetwear.
The Origins of 10 Deep
The Early Days
10 Deep Clothing, often stylized as “10.DEEP®,” was born out of New York City’s vibrant street culture. Scott Sasso, the brand’s founder, started 10 Deep while still in college. His vision was to create a brand that was not only a reflection of the city’s eclectic style but also one that pushed the boundaries of streetwear. The name “10 Deep” signifies strength and unity, representing the power of a collective and the idea of standing strong with your crew.
New York Influence
New York City has always been a melting pot of cultures, and this diversity is evident in 10 Deep’s designs. The brand draws heavily from the city’s music, art, and urban landscapes. Whether it’s the gritty aesthetics of the Bronx or the avant-garde fashion of SoHo, 10 Deep captures the essence of NYC in every piece.
Design Philosophy
Bold and Unconventional
One of the hallmarks of 10 Deep Clothing is its bold and unconventional approach to design. The brand is known for its use of vibrant colors, intricate patterns, and unexpected combinations. From camo prints to floral patterns, 10 Deep constantly challenges the norms of streetwear.
Attention to Detail
Another key aspect of 10 Deep’s design philosophy is its meticulous attention to detail. Every piece, whether it’s a graphic tee or a pair of joggers, is crafted with precision. The brand often incorporates unique elements like custom patches, embroidered logos, and carefully placed accents, elevating each garment beyond mere clothing.
Cultural References
10 Deep is a brand that wears its influences on its sleeve—literally. The designs are often infused with references to various subcultures, including hip-hop, punk, and skateboarding. This blend of influences gives 10 Deep its distinctive edge, making it a favorite among those who appreciate streetwear with substance.
Notable Collections
The VCTRY Collection
One of 10 Deep’s most popular lines is the VCTRY collection, which blends military-inspired aesthetics with sportswear elements. The collection is characterized by its use of technical fabrics, functional designs, and bold color schemes. Pieces like the VCTRY Bomber Jacket and the Tactical Cargo Pants have become iconic within the streetwear community.
The Division Collection
The Division collection showcases 10 Deep’s ability to blend high fashion with streetwear. This line features more sophisticated designs, often incorporating elements like tailored cuts, premium materials, and minimalist color palettes. The Division collection appeals to those who want a more refined look without sacrificing the brand’s signature edge.
Seasonal Drops
10 Deep is known for its seasonal drops, where it releases limited-edition pieces that reflect current trends and themes. These drops are highly anticipated by fans and often sell out quickly. The brand’s ability to stay relevant while maintaining its core identity is a testament to its staying power in the fashion industry.
Collaborations
10 Deep x Timberland
One of the most notable collaborations in 10 Deep’s history is its partnership with Timberland. The collaboration brought together 10 Deep’s streetwear sensibilities with Timberland’s rugged, outdoor aesthetic. The result was a collection of boots and apparel that combined the best of both worlds, featuring bold designs and high-quality materials.
10 Deep x Reebok
Another significant collaboration was with Reebok, where 10 Deep reimagined classic sneaker silhouettes. The collaboration featured unique colorways and materials, giving iconic Reebok models like the Pump and Ventilator a fresh, streetwise update. These limited-edition releases were highly sought after by sneakerheads and 10 Deep fans alike.
10 Deep x The Notorious B.I.G.
In a tribute to the late rapper, 10 Deep released a collection honoring The Notorious B.I.G. This collaboration included graphic tees, hoodies, and accessories featuring iconic images and lyrics from Biggie’s career. The collection was a celebration of hip-hop culture and its deep ties to streetwear.
The Evolution of 10 Deep
Staying Relevant
In an industry that is constantly evolving, 10 Deep has managed to stay relevant by continually adapting to changing trends while staying true to its roots. The brand’s ability to innovate without losing sight of its original vision has been key to its longevity. Whether through collaborations, new collections, or unique marketing strategies, 10 Deep consistently keeps its audience engaged.
Expanding Influence
While 10 Deep started as a small, New York-based brand, its influence has expanded globally. The brand has a strong presence in international markets, particularly in Japan and Europe, where streetwear culture has a significant following. This global reach has further cemented 10 Deep’s status as a major player in the fashion industry.
Digital Presence
10 Deep has also embraced the digital age, utilizing social media and online platforms to connect with its audience. The brand’s Instagram account is a visual representation of its ethos, showcasing new releases, collaborations, and behind-the-scenes content. This digital presence has allowed 10 Deep to reach a wider audience and stay connected with its fan base.
The Impact of 10 Deep on Streetwear
A Pioneer in the Industry
10 Deep is often credited as one of the pioneers of modern streetwear. The brand was among the first to blend high fashion with street culture, paving the way for many other brands that followed. Its influence can be seen in the work of newer streetwear labels, many of which cite 10 Deep as an inspiration.
