Every trade show comprises a huge array of small exhibition stands. You can easily find 10×10, 10×20 and 10×30 booths across the exhibition floor. It becomes challenging yet essential to make your small stand look distinct. With some smart considerations during trade show stand construction, you can make your brand stand out among the sea of exhibitors.
Small booths may have a small area but have a big scope to create a lasting impression on your target audience. With some smart strategies, you can make your small booth exciting, improve brand awareness and increase sales. Learn about ten small yet effective ways suggested by custom exhibition stand contractors in Chicago that can help you make that impact.
Strategic Exhibition Stand Design
Strategic planning of available space is essential for small exhibition stands. Suppose you want to install an LED TV and attach it to the back wall instead of putting it on a pedestal. Go vertical, and you’ll find many storage possibilities. Place some floating shelves above the desk. Seek expert guidance from exhibition stand suppliers in Chicago for space-efficient exhibition stands.
Declutter Your Space
Clutter is the last thing you want in a small space. Keep visual and functional features aside, your exhibition stand must be a clutter-free zone. Keep the booth and promotional materials minimal and allocate a definite space for their storage. Being clean and tidy makes your stand look bigger and more attractive.
Use Smart Furniture
Trade show booth furniture is a necessary element and you consider your booth complete without them. Determine the exact furniture requirements and put an optimal number of furniture items. Go for multi-functional furniture items like a desk with with storage feature, a sleek chair with adjustable heights and so on.
Choose Retractable Design Elements
Adaptable design elements are a blessing for small stands. Pick such stand designs that are easy to move or reconfigure. That flexibility will allow you to change your booth according to different tasks and requirements. When you have to demonstrate a product, you can allocate more space for it and when you need to connect with a large audience at once, you can change your booth space accordingly.
Use Clear Graphics and Text
Graphics and text can solely make any exhibition stand, small or big, attractive for trade show visitors. Photos, illustrations, visuals, slogans and other messaging elements speak to potential customers for your brand. Since you have a small booth, use minimal images and concise text meaningfully. Always use good-quality, high-contrast images and easy-to-comprehend messaging to connect your booth visitors with your brand without much nuisance.
Sufficient Lighting
You can’t afford dark and unattended corners if you have a small booth. Ensure that you are using each corner and have proper lighting there. You should have a well-illuminated booth throughout. Avoid too bright or too dim lighting pieces, both repel booth visitors with the same intensity.
Embrace Technology
Every day technology is taking leaps in almost every walk of our life, including the exhibition landscape. You can make your stand exciting and engaging for your visitors with technologies like AR, VR, and interactive touchscreens. They also enhance the utility of your stand by simplifying many complicated tasks like lead data collection and so on. Since you have a small space, incorporate only the relevant technological features according to your brand and show requirements.
Attention-grabbing Activities
Make your exhibit appear different from others with attention-grabbing activities. Keeping the space aspect in consideration, you can gamify your booth with virtual games, augmented reality-based activities, product demonstrations and so on. Let your visitors come in awe and leave your booth with cherishing memories.
Dynamic Team at Exhibition Stand
Employ a proactive team of professionals to host your stand visitors. Their interaction can significantly transform the brand experience for visitors. They should show ample enthusiasm while approaching visitors, along with communication and sales skills. Encourage them to cultivate relationships instead of making hard-selling efforts.
Add a Personal Touch
Make your small booth space feel like a cosy corner at home instead of a formal and boring office space. Put some flowers, plants, decor elements or fragrance diffuser to make your stand more humane. Their utilization will create a unique impression on your booth visitors that will last long.
Explore Expo Stand Zone to Find the Best Exhibition Stand Builders in Chicago
Want to make the most of your next exhibition or trade show booth builder Chicago? Hire the finest professionals and ensure your brand stands out with attractive exhibit designs. You can find them easily and quickly with Expo Stand Zone.
It is a tremendous platform with a listing of 11000+ exhibition design companies from 1850+ cities worldwide. Start exploring www.expostandzone.com now and take an assured step towards an outstanding exhibition experience.
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